“Spending on art is usually discretionary, so the price you set for your art or craftwork is critical. Likewise, while prices for consulting services must account for an artist’s level of training, knowledge and skills, they need to be flexible. You need to ask yourself why consumers might want to spend the amount you’re asking for your work, or why they would choose your particular skills rather than somebody else’s.”
Excerpt from Getting Art There.
NAVA Resources:
Getting Art There. An Artist's Marketing Manual. Published by NAVA, 2002. ISBN 0 9585 474 24.
Buy the publication.
Fees and Wages. Chapter 5 of the NAVA Code of Practice, 2nd edition, 2004.
ISBN 0 9751929 0 6.
Read the Chapter.
Buy the full publication.
Artists’ Scales of Fees and Wages. Published by NAVA, 16 pages, 2004 edition.
Note: this information replicates Chapter 5 of the NAVA Code of Practice.
Buy the publication.
